Bachelor of Science (BS): Marketing Management
In Bachelor of Science (BS) in Marketing Management programs, students learn about how businesses develop relationships with their customers and how their customers’ needs can be met.
BS in Marketing Management programs offer training in various marketing-related topics, including identification of customer needs, product definition and development, product pricing and decision-making as it’s related to how a given product will be sold and delivered to the customer. Other areas of focus can include advertising, sales strategy and customer support considerations. Programs also might emphasize business communications techniques, management skills and the use of information systems.~study.com