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Build a Brand Masterclass

Start
12th December 2017 09:00
End
12th December 2017 12:30
Venue
BongoHive, Thabo Mbeki Road, Lusaka, Zambia   View map
Phone
095-301-7526

Cost:

  • K2000

ZK0.00

Categories: ,

Status

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Event Details

Having a strong brand is fundamental to getting loyal, engaged customers. The strategic building blocks of branding will help define the purpose and benefits of your brand, which will impact everything your business does so that yourself, your employees and your customers are connecting to your brand. This masterclass will define the strategic fundamentals to creating a strong brand then we will explore how best to execute it. You’ll learn:

To define a brand strategy that will inform every element of your business
Getting clarity on your business Mission, Vision and Personality
Pinpointing the key words to entice your customers (why you are unique, customer benefits etc)
Writing compelling brand stories & communications guaranteed to hook customers
How to create or brief a designer on making an impactful logo
Choosing the most suitable colours and imagery for your customer
How to execute all of the above effectively across Social Media & Website

This class will be a mix of theoretical and practical sessions, and will provide you with a week in-between sessions to further develop & refine your brand.

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